HER GLOSS™ | Boldly HER (Bronze Hot Chocolate Shimmer) is the feature shade for the woman who leads from the inside out. This warm bronze-chocolate shimmer delivers a rich, grounding glow that looks effortless but speaks volumes—like confidence that doesn’t need permission.
Boldly HER adds depth, radiance, and presence with every swipe, enhancing your natural beauty while reminding you to stand firmly in who you are: rooted, powerful, and unapologetically HER.
Plus, 10% of proceeds from every Boldly HER purchase will be donated to girls’ leadership programs, helping the next generation build confidence, voice, and vision.
HER GLOSS™
Confidence You Can Wear.
HER GLOSS™ was created with one simple belief: confidence is not something you wait for—it’s something you wear.
Born from the EmpowerHER lifestyle, HER GLOSS™ is a vegan lip gloss brand designed to nourish, shimmer, and empower. Each formula is intentionally crafted with Vitamin E and collagen to support softness, hydration, and glow—because caring for yourself is an act of confidence, not vanity.
HER GLOSS™ is about more than shine. It’s about presence. It’s about honoring who you are while becoming who you’re meant to be. Every gloss is designed to feel effortless, wearable, and reflective of the woman wearing it—grounded, confident, and self-assured.
As part of our commitment to empowerment beyond beauty, 10% of proceeds from HER GLOSS™ support girls leadership programs dedicated to building confidence and self-belief in girls ages 8–18. Because when girls learn to trust their voices early, they grow into women who lead with confidence.
HER GLOSS™ is a reminder—every time you wear it—that confidence belongs to you.